I've long been dissatisfied with what Wikipedia pages say about search engine optimization. So this weekend, I decided to make some changes and present the topic from a comprehensive perspective. Here are some of the things that bothered me about the article:Improving search engine ranking
1. The industry is largely fragmented into two different camps, mostly in opposition to each other: white hats and black hats, or those that follow and do not follow the ethical practices defined in search engine policies. It was portrayed as being. .. Ethics is defined by moral norms of behavior, not search engines, and it is probably inappropriate for search engines to set the tone of this behavior. They are businesses, watched by shareholders, dependent on advertisers, and dependent on searchers. They have never appeared as moral police officers in the search engine optimization community and I think they hate that role.
2. Search engines have expanded significantly in recent years and include more than just organic results. People practicing SEO can help by understanding RSS feeds, local search, mapping, vertical search, shopping search, news, and paid advertising. Wikipedia articles focus primarily on optimizing pages to achieve rankings in organic search results on search engines. However, recent Google searches show results from other search engine services, such as news, definitions, local search results, and paid ads, before organic search results begin. Search engines are changing and SEO needs to change.
3. The Wikipedia article also pays too much attention to Google's patent applications and information retrieval based on historical data, but the search engine has been assigned more than 180 patents and patent applications by the United States Patent and Trademark Office. I'm ignoring the facts. An often contradictory approach to ranking websites and defining algorithms. If your article focuses on Google patents and patent applications, you need to link to at least two PageRank patents from search giants.
4. There is a list of ranking factors that can affect how search engines rank the pages of an article. Some of these factors are pure speculations, but the methods listed appear to be derived from Patent Application I. Mentioned in the paragraph above. That is not true. Even in this case, it's unclear if the elements in this patent application are elements that Google has incorporated into the results list process. Read more..